Unveiling new product marketing offering to connect brands to consumers at all digital touchpoints.

Today’s customer journey is complex and spans multiple digital touchpoints. We simplify this journey by firstly understanding it, but then delivering content that adapts seamlessly to every platform and channel creating consistent and powerful experiences that engage customers at every stage. 

We understand that a seamless customer journey isn’t just about delivering a great product—it’s about ensuring that every interaction, across all touchpoints, is designed with the customer in mind. That’s why we leverage our deep expertise in research, testing and experimentation to shape every stage of the journey–delivering real value, improving customer satisfaction and optimising conversion rates.

Our research-driven approach allows us to gain a comprehensive understanding of the customer—who they are, what they need, and how they interact with brands. Through detailed user insights, we identify pain points and opportunities, ensuring that every touchpoint is optimised for engagement and satisfaction. This data-driven foundation ensures that we design experiences that not only meet user needs but also drive measurable business outcomes.

In today’s fast-paced digital world, even the most innovative products can fail to thrive when creative and marketing strategies are out of sync. Brands often invest heavily in product design, but when marketing doesn't align with the product’s execution or doesn’t resonate with the target audience, those efforts can be undermined. This misalignment typically arises when marketing teams are disconnected from the in-depth product research and audience insights that drive the design process. As a result, great products struggle to gain traction and fail to reach their full potential.

This disconnect is often compounded by the increasingly complex and fragmented customer journeys of the modern digital landscape. Customers interact with brands across multiple touchpoints and when these touchpoints are inconsistent or disjointed, the entire customer experience suffers. 

At MakeReign, we bridge this gap. With our deep understanding of both product design and market dynamics, we ensure that the branding, creative, and marketing strategies are aligned with the product’s vision, the businesses objectives and the needs of the audience. 

We’re built to help businesses — connecting brand, marketing, and product expertise under one roof. By integrating our new brand and product marketing arm into the process, we bring a holistic approach grounded in our expertise in user and customer research, ensuring that no touchpoint is overlooked. We’re not just designing products—we’re designing experiences that resonate with users, creating meaningful connections across all channels and delivering results that matter to both customers and businesses alike.By applying these strengths to branding and marketing, we ensure that every project is not only strategically sound but also creatively compelling and technically robust. Our holistic approach allows us to craft digital products that resonate with audiences and meet business objectives with precision and impact.

Matt Thompson, Executive Creative Director at MakeReign, highlights, 'Brands trust us to design digital products that are poised for market success. Because our product design process involves deeply understanding the audience, the business needs, and the market landscape, we're uniquely positioned to ensure these products not only enter the market but also make a significant impact.

To strengthen our leadership team, MakeReign has brought on Dillan Fuller, formerly of Okalpha, as Creative Director with a focus on content and motion. Dillan’s extensive experience and fresh perspective will drive innovation and ensure our branding and marketing efforts are both impactful and cohesive across all platforms.

Our branding services create and enhance identities that stand out and connect with your audience, building recognition and loyalty.

Our key branding services include:

• Customer & Market Research
• Brand Strategy and Architecture
• Narrative and Positioning
• Messaging Frameworks
• Naming & Verbal Branding
• Art Direction & Visual Identity
• Digital Brand Expression
• Brand Rollouts
• Training & Guideline Documents
• Design & Motion Systems

We launch and grow digital brands through impactful campaigns that engage audiences and deliver measurable results.

Our key product marketing services include:

• Customer & Market Research
• Integrated Marketing Strategy
• Channel Strategy
• Campaign & Communications Strategy
• CRO
• A/B testing
• Art Direction & Visual Direction
• Content Ideation
• Creative Production
• Scalable Content Systems
• Brand Marketing Campaigns
• Campaign and Microsites
• Marketing Websites

For more information about MakeReign new and current service offerings and how we can help your digital product achieve its full potential contact us at newbiz@makereign.com